Doing What Matters: Enthusiasm (Part 5)

youth-570881_1920Enthusiasm matters.  Everyone in business wants enthusiastic leaders which can drive change.  A leader is someone who is remote.  A true leader must break through that role and show confidence and be visible and show the business must grow and change.  The leader must show what needs to be done to make the business successful.  Enthusiasm is the force of personality and ideas that infuse an organization with a sense of purpose and mission.  Enthusiasm is big and has many meanings.  It must also be sustained over time and be there every day in an organization.  It should be involved in everything a leader does.

Remove unnecessary costs.  Use those funds to increase marketing and sales.  To be successful, cost cutting must be a way of life.  People must know they have all the tools necessary for change.  ZOG means zero overhead growth.  Enthusiasm on a grand scale makes all the difference.  Many CEO’s don’t show enthusiasm.  Spend time on thinking about what should be said and how to say it with enthusiasm and conviction.  It does matter and is relevant to companies and personal conversations.  Talk often and do it consistently.  Communicate a sense of urgency and need for action.  Make your expectations and accountability clear.  Fear and apprehension cripples creativity.

Action matters.  Show forward movement.  Being a doer takes dedication and you have to find a way to get things done and come up with solutions.  You must act to get things done.  Taking action can mean taking risks.  Take risks to invest in building brand equity.  The price of action is neither easy nor cheap.  But taking action typically pays off.  The time for action is now.

Understanding the right things matters.  The great leaders get it right more often than not and know how to clarify it for their people.  For a product to be successful, you must understand the overall market, the products you compete against, how the consumer views your brand and the value they attach to it.  Ignoring it is often the rule with many companies.  A few simple changes can help along the way.  Regardless of the field, adopt a vision of what and how you want to do it.  Don’t get caught up in the fad theory of the day.  Avoid a one-size fits all approach to problem solving.  Study each situation carefully and make sure each solution custom fits the problem.  Remember just because something worked in the past doesn’t mean it will work again.

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