Book Review Series Part 2: Fundamentals, People & Attitudes Matter

If you haven’t read Part 1 of this series, you can do so HERE.

Fundamentals, people and attitudes matter.  Kilts was given so much advice by many influential people on how he should handle matters when he took over at Gillette.  Many advised him to give people time to get to know him before deciding to change things.  You are always confronted with an insurmountable amount of information and a number of options and conflicting opinions.  It takes guts to say what are the things that really matters.  There is a right direction to eliminate the other options and do what will matter.  Gillette came out with the Mach III razor in cool blue which increased sales.  There were no improvements to the razor other than a new name and hot blue colored handle.  Then Schlick came out with a competitive Quattro.  So Gillette came out with a red four blade razor to compete.  Red symbolized a red supercharged car and the challenge of taking on high speed cars.  It went on to be the most successful in razors.  Get to the heart of the matter by knowing what really matters and doing it.  How you get to the heart of what matters defines you as a leader.  Kilts utilized a fast-track, quick screen elimination process as a way to get solutions.  Force yourself to give simple and clear answers.

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Stay tuned for part 3 of this inspiring book series.

You’re the best,

Erik

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